The Outlander Effect or (in Gàidhlig) “Buaidh Outlander”

 Outlander and Scottish tourism

Now that a premiere date for Outlander has been announced, we are slowly yet surely seeing press coverage about the series tick up. One such article published recently got me to thinking. Outlander already has a large and loyal fan base. What impact has there been, if any, on Scotland’s economy and culture? And what can we expect to change after the series starts airing?

First, let me start with the article that intrigued me, published by a site called “We Love Soaps, who bill themselves as the “World’s biggest champion of scripted, serialized storytelling on TV & the web.” I guess the Outlander TV series does fit that description, although I would never call it a Soap! The bit of the article to catch my eye was this:

The fervent on-line fan base totals over a half-million and when the ‘first-look’ photo of Sam Heughan as Jamie Fraser posted on the Starz social channels, it outperformed other introductions of lead characters for properties such as The Great Gatsby (Gatsby), Hunger Games (Katniss), Game of Thrones (Ned Stark), and NBC’s Dracula (Dracula). Additionally, when Sam was cast as Jamie Fraser, the fans took it upon themselves to make their voices heard and put him on E! News’ “Hottie of the Week” charts two weeks in a row (which is very rare, if not unprecedented). In addition, #Outlander trended (was one of the top ten things being talked about on Twitter) numerous times during NY ComicCon.  Starz Summer 2014 New Series: ‘Power’ and ‘Outlander’

It is apparent the size and fervency of the Outlander fan base has already been noticed and its impact noted. One example is the recent Twitter trending event held on May 19 for #WorldWideTVNeedsOutlander. The tag trended globally and the fact was highlighted in the introduction of Outlander during the L.A. Screenings event for international TV buyers that same day. You can see Diana Gabaldon author of the bestselling Outlander series of novels — tweet about that here:

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