The Outlander Effect or (in Gàidhlig) “Buaidh Outlander”

 Outlander and Scottish tourism

Now that a premiere date for Outlander has been announced, we are slowly yet surely seeing press coverage about the series tick up. One such article published recently got me to thinking. Outlander already has a large and loyal fan base. What impact has there been, if any, on Scotland’s economy and culture? And what can we expect to change after the series starts airing?

First, let me start with the article that intrigued me, published by a site called “We Love Soaps, who bill themselves as the “World’s biggest champion of scripted, serialized storytelling on TV & the web.” I guess the Outlander TV series does fit that description, although I would never call it a Soap! The bit of the article to catch my eye was this:

The fervent on-line fan base totals over a half-million and when the ‘first-look’ photo of Sam Heughan as Jamie Fraser posted on the Starz social channels, it outperformed other introductions of lead characters for properties such as The Great Gatsby (Gatsby), Hunger Games (Katniss), Game of Thrones (Ned Stark), and NBC’s Dracula (Dracula). Additionally, when Sam was cast as Jamie Fraser, the fans took it upon themselves to make their voices heard and put him on E! News’ “Hottie of the Week” charts two weeks in a row (which is very rare, if not unprecedented). In addition, #Outlander trended (was one of the top ten things being talked about on Twitter) numerous times during NY ComicCon.  Starz Summer 2014 New Series: ‘Power’ and ‘Outlander’

It is apparent the size and fervency of the Outlander fan base has already been noticed and its impact noted. One example is the recent Twitter trending event held on May 19 for #WorldWideTVNeedsOutlander. The tag trended globally and the fact was highlighted in the introduction of Outlander during the L.A. Screenings event for international TV buyers that same day. You can see Diana Gabaldon author of the bestselling Outlander series of novels — tweet about that here:

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Àdhamh Ó Broin Surprises and Delights with Gàidhlig Story and Song at the UK Outlander Gathering

So I hope everyone is having a wonderful Monday. If you’re not, Àdhamh has kindly provided the Gàidhlig to express yourself!

 

Àdhamh had quite the busy weekend as he dropped in on the UK Outlander Gathering as a featured speaker and entertainer. From the flying tweets and Facebook posts, he was quite the hit, which doesn’t surprise me in the least.  I have never met anyone more willing and eager to share the culture he loves so much! Starz and Tall Ship Productions have done a great favor to Outlanders everywhere in bringing Àdhamh on board. Not only does he work long and hard to keep the Gàidhlig aspects of Outlander authentic, but he goes well above and beyond to interact with fans and help those of us who appreciate the culture and are trying to learn more.

Some shots from the Gathering:

However, by far the highlight of the afternoon, or so I hear, was Àdhamh’s vocal performance. Luckily Outlanders far and wide are able to appreciate a part of the performance thanks to this recording by Karin Anderson.

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Updated 5/3/14 Bear McCreary hints at what we might hear in Starz’s Outlander Score

Unless you were under a rock today, you are probably are aware of the fact that Starz released a new longer trailer for Outlander today. This was after making loyal Outlanders jump through a few hoops though. (I’m pretty sure I’m going to be having nightmares about #WhereisClaire tonight)

If you were under a rock, congratulations on avoiding the carpal tunnel that most of the rest of us will likely suffer. You can enjoy the fruits of our labor. (viewable in the US only)

 

Of course, the excitement generated by the new longer trailer prompted some questions about the music that would be used in the show.  Luckily, Bear McCreary responded with some hints about what will be used in the show. I, for one, can’t wait to hear the results. It sounds like it is going to be fabulous and will include Gaelic chants!

Bear also tweeted the following:

Surely this has to be for Outlander! Here’s hoping for a new Gàidhlig music revival in the offing!

Is it summer yet?

Update:

Here’s a few more tweets from Bear today about the Outlander music.

And if that wasn’t enough, Chris Parnell just had to tease us too!

How to Speak Outlander: Lesson 8 ‘Leoch’

Happy Friday to Outlanders everywhere. In celebration, STARZ has gifted us with a new ‘How to Speak Outlander’ lesson. Castle Leoch may be an invention from Diana’s fertile imagination, but that doesn’t mean there’s not an official Outlander pronunciation. Luckily, we have Àdhamh, Mrs. Fitz and fans from the LA event to set us straight. Enjoy!

How to Speak Outlander: Lesson 8 ‘Leoch’

Reminder for the Q&A with Àdhamh next week (and a cool new picture from the set)

Starz posted the following on Twitter and Facebook today. I thought it was worth a separate blog post since it is a cool new on set picture of Àdhamh working! I believe that is Rupert with whom he appears to be going over dialog. This picture is also another confirmation that Outlander isn’t going to be a ‘clean’ version of the 18th century.  Just look at all that strategically placed dirt!

AdhamhTweetQA

It sounds like the Q&A will be conducted over the @Outlander_Starz Twitter account and not Adhamh’s personal account (@an_comhghallach). Also, be sure to send use the hashtag #AskAdhamh when participating.