The Outlander Effect or (in Gàidhlig) “Buaidh Outlander”

 Outlander and Scottish tourism

Now that a premiere date for Outlander has been announced, we are slowly yet surely seeing press coverage about the series tick up. One such article published recently got me to thinking. Outlander already has a large and loyal fan base. What impact has there been, if any, on Scotland’s economy and culture? And what can we expect to change after the series starts airing?

First, let me start with the article that intrigued me, published by a site called “We Love Soaps, who bill themselves as the “World’s biggest champion of scripted, serialized storytelling on TV & the web.” I guess the Outlander TV series does fit that description, although I would never call it a Soap! The bit of the article to catch my eye was this:

The fervent on-line fan base totals over a half-million and when the ‘first-look’ photo of Sam Heughan as Jamie Fraser posted on the Starz social channels, it outperformed other introductions of lead characters for properties such as The Great Gatsby (Gatsby), Hunger Games (Katniss), Game of Thrones (Ned Stark), and NBC’s Dracula (Dracula). Additionally, when Sam was cast as Jamie Fraser, the fans took it upon themselves to make their voices heard and put him on E! News’ “Hottie of the Week” charts two weeks in a row (which is very rare, if not unprecedented). In addition, #Outlander trended (was one of the top ten things being talked about on Twitter) numerous times during NY ComicCon.  Starz Summer 2014 New Series: ‘Power’ and ‘Outlander’

It is apparent the size and fervency of the Outlander fan base has already been noticed and its impact noted. One example is the recent Twitter trending event held on May 19 for #WorldWideTVNeedsOutlander. The tag trended globally and the fact was highlighted in the introduction of Outlander during the L.A. Screenings event for international TV buyers that same day. You can see Diana Gabaldon author of the bestselling Outlander series of novels — tweet about that here:

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Àdhamh Ó Broin Surprises and Delights with Gàidhlig Story and Song at the UK Outlander Gathering

So I hope everyone is having a wonderful Monday. If you’re not, Àdhamh has kindly provided the Gàidhlig to express yourself!

 

Àdhamh had quite the busy weekend as he dropped in on the UK Outlander Gathering as a featured speaker and entertainer. From the flying tweets and Facebook posts, he was quite the hit, which doesn’t surprise me in the least.  I have never met anyone more willing and eager to share the culture he loves so much! Starz and Tall Ship Productions have done a great favor to Outlanders everywhere in bringing Àdhamh on board. Not only does he work long and hard to keep the Gàidhlig aspects of Outlander authentic, but he goes well above and beyond to interact with fans and help those of us who appreciate the culture and are trying to learn more.

Some shots from the Gathering:

However, by far the highlight of the afternoon, or so I hear, was Àdhamh’s vocal performance. Luckily Outlanders far and wide are able to appreciate a part of the performance thanks to this recording by Karin Anderson.

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#AskAdhamh Twitter Q&A Transcript

I hope many of you had a chance to take part in the great Twitter Q&A that Àdhamh did on the @Outlander_STARZ twitter account today, but if not, here is a transcript.

 #AskAdhamh Twitter Q&A

1:30 pm ET/10:30 pm PT/6:30 pm GMT

Àdhamh Ó Broin @An_Comhghallach

@Outlander_Starz I will be joining u all in about 15 mins for a blether about all things Gaelic and Outlander! Speak to you then! #AskAdhamh

Luke Dringoli @ldringoli

Happy Wednesday! Our #Outlander @twitter chat with on-set Gaelic coach @An_Comhghallach begins in t-minus 5 on @Outlander_Starz. #AskAdhamh

Outlander @Outlander_Starz

Ready, #Outlanders? The #AskAdhamh tweet chat is starting now!

Outlander Addiction @OutlanderAddict @

Outlander_Starz @An_Comhghallach When did you first start to learn Gaelic, and why?

Outlander @Outlander_Starz

.@OutlanderAddict I had the desire to delve deeper into what it means to be Scottish and into the soul of this country #AskAdhamh

Outlander @Outlander_Starz

.@OutlanderAddict I was not disappointed in what I found. I think the story and production capture so much of that 🙂 #AskAdhamh

Outlander Addiction @OutlanderAddict

@Outlander_Starz @An_Comhghallach What is your favorite Gaelic expression or phrase that you tend to “overuse”?

Outlander @Outlander_Starz

.@OutlanderAddict Gasta! (great!) pronounced just as it looks 🙂 #AskAdhamh

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Great Scot! Music Monday – Julie Fowlis – An Eala Bhàn/The White Swan

As those of you who follow my personal Twitter feed (@rtidwell730) may have noticed, I have been completely caught by a new BBC series The Crimson Field.  TCF is the story of a WWI field hospital and the nurses and doctors that work there.  Richard Rankin (@RikRankin, who did the Scottish words and noises videos for the Heughligans) is one of the stars. Oona Chaplin from Game of Thrones is another and Outlander’s own Richard Clark directs 2 episodes. I really hope that this series is brought to US television at some point as it is excellent.

Anyway, to make a long story short (too late, I know), this week’s music is a beautiful song in Gàidhlig sung by Julie Fowlis called ‘An Eala Bhàn (The White Swan)’.  In addition to being beautiful, this song was written by Dòmhnall Ruadh Chorùna (Donald MacDonald of Coruna), a Scottish-Gaelic poet from North Uist, whilst fighting in the battle of the Somme, in the trenches of the Great War, for his love, Mhagaidh Nic Leòid (Maggie MacLeod).  (http://youtu.be/6qWWgntTdO0)

I also really like this video as it has lyric subtitles in both Gàidhlig and English.

Julie Fowlis – An Eala Bhàn/The White Swan